Maybelline Pure Makeup is made with 50% water instead of oils, for a formula so smooth you can blend it on your skin with just your fingertips. A perfect solution for oily skin, Pure Makeup gives you a clean finish and won't cause breakouts. Available in light, medium and dark shades to complement any skin tone. Maybelline Pure Foundation. Maybelline Pure Makeup is a shine-free foundation with H2O is formulated with 50% water instead of pore-clogging oils that can cause breakouts. Chamomile and aloe extracts help to soothe and comfort skin. Oil free. 50% water, won't clog pores, flawless finish.